About the author
David Berkowitz
The human behind the AI-written book.
David Berkowitz is a New York–based marketer, author, and founder of High Caliber AI. He is the author of The Non-Obvious Guide to Using AI for Marketing, published by Ideapress in March 2025, and Chief Community Officer at Marketecture Media.
That guide is a real, published book—and 100% human-written. A book about AI, written entirely by a human: the polar opposite of The Barking Ceases, which AI actually wrote.
His work spans marketing strategy, communities, and a growing collection of products built with AI. He founded Serial Marketers and the AI Marketers Guild, both acquired by Marketecture Media in 2025.
The Barking Ceases is a different kind of writing experiment. David supplied the direction, asked the questions, reviewed the ideas, and put his name on the cover. Type.ai wrote the book; Gemini helped challenge and refine its direction.
Sharing a name with an infamous killer supplied the premise. The novel turns that lifelong coincidence into a satire about identity, branding, and what happens when a joke acquires consequences.
A special thank-you to Noel Guinane of Blood and Treasure fame for sending David the link to Type.ai and inspiring this project.
Beyond the book
More things David built with AI
The same curiosity shows up in marketing tools, experiments, and websites. These are a few of the projects featured in his Built with AI collection.
High Caliber AI
David’s home for AI marketing advisory, writing, and the work behind the experiments.
Marketing Hacked
Ads, landing pages, and emails taken apart to reveal the tricks that make them work.
Berky’s Marketing English
An opinionated dictionary of marketing language, with humor and a little self-loathing.
SynthAnswers
AI research panels that pressure-test ideas through synthetic customer perspectives.